Why aren’t my ads working?

Have you ever wondered why your ads are not getting results?

You’ve spent

• money and time in getting someone to design a beautiful advertisement
• a fortune on newspaper space
• money printing thousands of flyers
• more again to have these distributed

And yet, your sales have not increased

What have I done wrong?

• You are good at running your business but have a lot on your mind
• You are a busy person
• You don’t have the time nor the ability for designing advertising material, which is why you gave the job to someone else

But did you give it to the right person?

Have I missed something?

There are three partners in the creation of a professional ad or flyer

• The graphic artist – who designs it using pictures and colour
• The printer – who reproduces it in the finished document

And The Copywriter

Who?

The Copywriter

The person who writes the words for the ads

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