It is the copywriter’s job to describe your business in compelling language known as ‘copy’, which will encourage the reader to buy from you.
While the graphic designer might create an attractive ad, it is usually the words of the ad which will get your message across.
Copywriting is as much a craft as graphic design. It can be described as “word art” which only a professional copywriter can apply.
Many business owners are unaware of this important element in the creation of their promotional material.
Like you, they might have asked a friend or family member who is “good with computers” to design an ad for them, expecting their products to go flying off the shelves, only to be disappointed.